Sozo
Sozo aims to address a significant gap in the Saudi market by offering a specialised brand of high-quality Asian products at competitive prices.
Services
Brand Identity, Packaging
Client
Sozo
Year
2023
Sozo is a Saudi-based brand crafted to redefine the Asian culinary experience in the Kingdom. The brand’s purpose is to bridge the gap between Asian authenticity and local accessibility, offering a unified range of high-quality sauces, noodles, seasonings, and cooking essentials that allow consumers to create a complete Asian experience at home.
Up2wise developed a strategic visual identity and packaging system that celebrates Asian craftsmanship and heritage while maintaining clarity and harmony across a wide product range.
The logo a refined emblem inspired by traditional Asian artistry anchors the brand’s promise of authenticity and mastery.
The design system draws on traditional brushwork and calligraphic textures, visually connecting the brand to Asian art culture and culinary precision. This handcrafted aesthetic, combined with modern structural clarity, communicates both premium quality and cultural respect.
