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IKEA
Up2wise was commissioned to create the Arabic adaptation of IKEA’s global logo, ensuring full alignment with the brand’s worldwide visual system.
Services
Logo Arabic Adaptation
Client
IKEA
Year
2025
The Up2wise team conducted a detailed structural and typographic analysis of the Latin logo to understand its visual logic proportions, grid system, weight balance, and color composition.
The Approach
From this foundation, we designed an Arabic wordmark that mirrors the same visual DNA. We Custom letterforms developed to harmonize with IKEA’s original geometric structure. Then, we balanced optical rhythm between Arabic and Latin scripts and utilize recise color and spacing calibration to ensure global consistency.
The Outcomes
The result is a culturally authentic yet globally consistent Arabic logo that retains IKEA’s bold simplicity while expressing its identity in a way that connects naturally with Arabic readers. It stands as a benchmark for how brand localization can respect heritage while achieving design precision.
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