Saudi Cycling
Up2wise developed the new visual identity for the Saudi Cycling Federation, aiming to create a brand system that reflects the dynamic nature of cycling sport in the Kingdom.
Services
Identity & branding, Digital
Client
Saudi Cycling
Year
2035
The logo is constructed from a continuous, fluid stroke that abstractly forms both a bicycle silhouette and the initials “SC”, symbolizing movement, speed, and unity. This dual visual meaning reflects the Federation’s ambition to move forward with purpose connecting professional athletes, communities, and the growing national sports ecosystem.
The color palette is rooted in Saudi green, reinforced with clean, modern neutrals that ensure versatility across all mediums from cycling kits and event signage to digital platforms. The logotype complements the mark with a minimal sans-serif structure, emphasizing clarity, scalability, and modernity.
Conclusion
Through this identity, Up2wise built a visual system that balances athletic dynamism with national pride. It communicates not just a sport, but a vision positioning Saudi Cycling as a forward-moving force that represents both performance and passion on the local and international stage.
