Cookly
Cookly is a social ecosystem where food lovers discover recipes, follow expert chefs, and transform digital inspiration into real-world culinary experiences.
Services
Branding, Digital Presence
Client
Cookly
Year
2021
Up2wise crafted a full brand identity and packaging system that translates the continent’s soul into a visual experience rooted in African nature, handcrafted artistry, and cultural symbolism. The logo was entirely hand-drawn, inspired by organic African patterns
and the raw textures found in traditional craft. The design system blends tribal mask elements, earthy color palettes, and bold geometric compositions, creating a brand language that feels both traditional and contemporary.
The Pioneer of Recipes
we’ve evolved the Cookly brand DNA by crafting a fresh, relevant identity system that transforms a recipe app into a vibrant culinary community. Our creative team overhauled every touchpoint, rom a sensory-driven color palette to modern, approachable typography, ensuring the visual language resonates with both professional chefs and home cooking lovers.
