Nama
Nama is an African restaurant that brings the vibrancy and authenticity of African culture to Jeddah’s dining scene
Services
Branding, Packaging
Client
Nama
Year
2021
Up2wise crafted a full brand identity and packaging system that translates the continent’s soul into a visual experience rooted in African nature, handcrafted artistry, and cultural symbolism. The logo was entirely hand-drawn, inspired by organic African patterns
and the raw textures found in traditional craft. The design system blends tribal mask elements, earthy color palettes, and bold geometric compositions, creating a brand language that feels both traditional and contemporary.
The African Heritage
Every design element was carefully constructed to evoke authenticity, rhythm, and warmth values deeply rooted in African culture. Through this, Nama becomes more than a restaurant, it becomes an immersive brand journey where culture, craft, and cuisine meet under one coherent identity system.
