Al Awtad RSDC
Al Awtad is a Makkah-based real estate development and construction company that has served the holy sites since 1997, combining technical excellence with spiritual purpose.
Services
Environmental, Print
Client
Al Awtad RSDC
Year
2024
Up2wise created a modern Arabic typemark identity that visually expresses both stability and vertical growth, reflecting the company’s mission to build with integrity and innovation.
The logo is a custom Kufic typographic structure spelling “الأوتاد” (Al Awtad) in a vertical composition, symbolizing pillars, strength, and architectural elevation. Its geometric precision mirrors the company’s engineering discipline, while its minimal modern treatment projects confidence and progressiveness.
The identity system was designed to integrate effortlessly across construction signage, uniforms, vehicle branding, and documentation, allowing Al Awtad’s mark to function as an architectural signature within its operating environment.
Through this identity, Up2wise translated Al Awtad’s legacy of service and reliability into a contemporary visual language that honors its roots in Makkah while positioning it as a forward-thinking leader in sustainable development aligned with Saudi Vision 2030.
Strategy to Visual
The strategic phase focused on articulating Al Awtad’s core positioning: a company grounded in trust, precision, and national service, yet evolving toward innovation and sustainability under Vision 2030. From this foundation,
the visual identity was built as a symbol of architectural stability and vertical progress.
